OK. So those that read my blog know my pro-pie stance on the cupcake obsession. If you don’t, read my please not another effing cupcake store post.
Basically, I advocate for minority desserts. Yes, cupcakes are delicious, but many other desserts are delicious too and deserve more representation. Trendy foods are irritating. First those Pinkberry-type yogurt things, now cupcakeries.
However, unlike pinkberry, CNN is saying cupcake have transcended the trend category and are part of the American culinary landscape. Cupcakes are a “passion,” a lifestyle, a part of who we are (see article here).
Come ON. Cupcakes are trendy. Period. It doesn’t mean they are not delicious, it means that if cupcakes were not trendy we maybe wouldn’t have 6 (Yes 6!) cupcakeries within 10 miles of each other in a city that isn’t all that big. So please, dear pastry chef, avoid the hype. Open a bakery. Provide me with fresh delicious bread that I can ruin in my attempts to cook things. Or maybe a croissant. Or a piece of pie. Just not another effing effing cupcake.
So I don’t jump the shark on cupcake posts, this will be my last for awhile, but I just couldn’t pass up the article. It was just right there. Taunting me.